Since 1978. Call it the festival within the festival. Now in its 38th year, the Jalapeño Festival Sponsored by La Costeña pays tribute to that most beloved of Laredo delicacies, the potently spicy little jalapeño pepper. The WBCA™ Jalapeño Festival Sponsored by La Costeña through its 38 years has given fans some of their most memorable concert experiences. The late Tejano queen, Selena, delivered what many call her best Laredo performance back in 1995. It was certainly a show for the ages. Trisha Yearwood thrilled country music fans while Grammy winners, Grupo Fantasma brought the house down with their impressive live set. The WBCA™ Jalapeño Festival Sponsored by La Costeña also features the Miss Jalapeño contest, where women vie for the right to preside over this year’s festivities. Other fun contests will thrill audiences, including the waiter’s race, the grito contest and the immensely popular tug-of-war. But, it’s the grand-daddy of them all, the La Costena Jalapeño Eating Contest that holds court. Die-hard contestants travel from as far away as the Big Apple to test their gastronomic endurance to determine who can down the most jalapeños in what may seem like an eternity—15 minutes. The record number of jalapeños eaten, set 21 years ago, stands at 141. Will that record finally fall this year? Sizzling fajitas, menudo, pozole, hamburgers, cotton candy, gorditas, flautas and those ever-popular funnel cakes along with an ice cold beer create the perfect combination for the hottest nights in February!