Since 1957. Parade begins at 10:00 a.m. at the intersection of Houston Road and Watson Boulevard heading east. NEW THIS YEAR: The parade will turn south at Davis Drive and end at the McConnell-Talbot stadium. The route change was made in an effort to utilize the existing infrastructure at the MAC as a secure area for disembarking floats, loading buses and managing large volumes of parade participants. The change should also bring some additional attention to the retail and service businesses open on Commercial Circle and ease some end-of-parade congestion in the area.