Since 1983, As one of California's largest festivals and premiere festival on the Central Coast this family-style event brings together thousands of visitors and residents to enjoy activities and entertainment, the Strawberry Stampede, hundreds of art, craft and display booths, ethnic foods, and of course, scrumptious strawberry treats of all kinds in shortcakes, funnel cakes, milkshakes, ice cream and by the box! The wonderful May weather and ambiance of the historic downtown village also add to the festivals merriment. Thousands of visitors from all our western states attend or participate in the festival. If you plan on attending, we recommend making your lodging reservations at least six months in advance. Admission is free but bring money for food, drink and children's game booths. Features include Strawberry Stampede walk/run, Strawberry Pancake Breakfast, Strawberry Shortcake and T-shirt booths, Strawberry Prince and Princess Contest, Strawberry Blonde Contest, Strawberry Cook-Off Contest, Kiddie Carnival, Arts and Crafts Show, and Entertainment including Ethnic, Folk, Blues, Jazz, Contemporary and Rock 'n Roll music!