Since 1927, 300 exhibitors. Held in the famous Little Italy section of town. Held in celebration of the feast of the patron Saint of Naples this is one of the most popular ethnic festivals in the New York City area. Although this is an annual celebration of faith, the Feast of San Gennaro is known the world over for its festive atmosphere, an 11- day event featuring religious processions and colorful parades, free musical entertainment every day, a wide variety of ethnic food delicacies, charming restaurants and cafes and even a world-famous cannoli-eating competition! The central focus of the celebration takes place every September 19th, the official Saint Day when a celebratory Mass is held in Shrine Church of the Most Precious Blood, followed immediately by a religious procession in which the Statue of San Gennaro is carried from its permanent home in the church through the streets that comprise Little Italy.