Since 1953. The Florida Strawberry Festival is an 11-day community event celebrating the strawberry harvest of Eastern Hillsborough County. Each year, over 500,000 visitors enjoy the festival’s headline entertainment, youth livestock shows, rides, exhibits of commerce and, of course, its strawberry shortcake. This festival celebrates Plant City's position as a winter strawberry capital of the world. With over 300 exhibitors, high profile entertainment, arts and crafts, livestock, agriculture exhibits, homemade goods, competitions and contests.