Since 2005, Alive in Roswell is a monthly free, family- friendly festival held concurrently on Historic Canton Street, Historic Roswell Square, and the City Hall Grounds. The festival occurs each 3rd Thursday evening (5:00-9:00 pm) from April through October. Free regular trolley service connects the venues. The festival features live bands, food trucks, kids games, face painting, balloons, etc. and enjoys participation from the many boutiques, small businesses and restaurants surrounding the venues.