Since 1964. The North Park Toyland Parade has been revitalized by the North Park Main Street Improvement District with the help of the North Park Lions Club and local business owners. The parade is held along University Avenue between Utah and Iowa Street, rain or shine. The event is free and appropriate for all ages. Join one of San Diego’s most diverse neighborhoods to unwrap some holiday joy as the community comes together to put on a magical display of festive cheer! Come bright and early to warmly welcome local schools, joyful marching bands, historic vintage cars, creative floats made by groups all within San Diego, and last but not least, Santa in a fire truck! After the parade festivities, make sure to stop by the North Park Christmas Tree Lot at The Observatory North Park parking lot (29th St. at North Park Way) from 10am to 9pm.