On July 29 – July 30, ipsy is returning to San Francisco to host the city’s second installation of #GenBeauty! Bringing together leading online beauty and fashion influencers, along with their passionate fans, and top beauty brands, Generation Beauty is a weekend of inspiration, networking and fun. From 11:00am – 5:00pm on Saturday, July 29, and 11:00am – 3:00pm on Sunday, July 30, beauty lovers of any age will receive a goodie bag with each admission ticket. The swag bag includes over $200 worth of makeup, skincare and more! This unique beauty experience allows fans to meet and collaborate with top ipsy Creators including, Michelle Phan, Bailey Sarian, Cydnee Black, Gabriel Zamora, Jaleesa Moses, Karen Yeung, LaMadelynn De La Rosa, Lynette Cenée and Madison Miller. Additional beauty influencers in attendance will include Christen Dominique, Nikita Dragun, Hrush, Jake Warden, Jenn Im, Kandee Johnson, MannyMUA, Patrick Starr and Promise Phan. We welcome attendees to spend the weekend to discover, learn and share beauty tips, tricks and techniques in over 20 different brand experiences at the Fort Mason Center, Festival Pavillion.