Since 1987, Festival kicks off the valley’s Strawberry Season, supports local agriculture and encourages the healthy indulgence of strawberries, in a fun filled, 3-day weekend community event. Showcases local talent, and offers a wide variety of things to do and see. With paid admission enjoy FREE attractions, everything from cooking demos to educational and wildlife exhibits. Also, enjoy strawberry tasting and desert eating contests, or you can come see all the awesome sights and sounds of the Festival. Festival also features pony rides, traditional carnival, commercial displays, FREE petting zoo, farm fresh berries for sale plus fun carnival foods and wholesome, family orientated event.