Since 1974. A tradition for our community is the annual Oktoberfest. This activity brings visitors and vendors from all over the region to La Mesa for a weekend dedicated to family, friends, great food and entertainment. The La Mesa Village Merchants Association began this popular event 42 years ago. This event has gone from a small street fair to a festival with over 100 vendors offering goods and services to over 100,000 attendees. Add great food, entertainment and of course, good old German brats and cold beer, and you have an event that has something for everyone! All combine to make this a not-to-be-missed event. The San Diego Trolley is a convenient way to attend Event also including the municipal parking lot between La Sesa Blvd. and Palm Avenue.